Sri Venkateswara Swami : A Significant & Holy Belief

Sri Venkateswara Swami : In ancient times and some people in current times, people held firm beliefs in the benevolence of Lord Sri Venkateswara, the Vaikuntha Nath of Kaliyuga, and they sought His assistance in times of difficulty by making offerings and expressing their heartfelt desires.

Sri Venkateswara Swami & Desires

These desires encompassed various aspects of life, including marriage, business growth, parenthood, employment, promotions, property transactions, job attainment, recovery from illness, unhindered agricultural harvests, and completion of stalled construction projects.

To demonstrate their devotion to Sri Venkateswara Swamy, individuals would begin their Saturday mornings with a prayer to Lord Ganesha. They would articulate their wishes and express their sincere intentions to consecrate themselves to the Lord’s service. An essential ritual involved moistening a white cloth with turmeric, drying it, and applying saffron (Kumkum) to its four corners. Subsequently, an offering of 11/- or an amount that symbolizes devotion would be reverently placed before Lord Venkateshwara.

This cloth, knotted thrice, would then be placed in front of Swami’s photograph. Before this, a pledge would be made, promising to visit the shrine for darshan (sacred viewing) once the wish had been fulfilled.

Recitation of Lord Venkateswara Swami Ashtottaram, Govindanamalu, or the individual’s preferred sthothras (hymns) dedicated to the Lord would follow. An aarti (ritual of waving lamps) would be performed for both the deity and the consecration. The offering should remain before the Lord until the desired outcome has been achieved.

Upon the fulfillment of the wish, the consecration, along with a modest interest, should be taken to Tirumala for darshan, and subsequently placed in the hundi (offering box). It is believed that those who undertake this practice with unwavering devotion and faith will have their desires granted.

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